Does your marketing team know how to enhance the impact on purchase decisions?
Each company invests a lot of money into marketing activities- but do you know exactly which information are the most important for your customers? Which preferences they have? What sort of information they need?
Is your sales force really welcome at your customers site? Does your PR- work have some impact on the purchase decisions?
The present market survey covers the results of interviews with almost 400 decision makers for the procurement of laboratory equipment/Software and consumables.
For the first time this study provides basic results on the importance of the different sources of information and their impact on the decision making process.
Therefore: this survey is a “must” for any marketing specialist!
Is it a must also for you?
For further information please get in contact with us